Terris, Barnes & Walters:
25 Years of Victories
Terris, Barnes & Walters is a full-service campaign firm, specializing in general consulting and direct mail. Since the company was founded in 1988, we have run over 85 successful races in California and created winning direct mail for over 350 victorious campaigns across the country. Bottom line, we know what it takes to win and have the record to prove it.
General Consulting (Candidates and Ballot Measures)
In California, unlike the rest of the country, virtually all Democratic campaigns are run by a general consultant – but not all general consultants are created equal. Since its inception 25 years ago, TBW has been one of California’s most highly respected consulting firms because we give each client our all. From day one, we take the time to learn about you and your campaign – your history, your goals, your strengths and even your weaknesses. Then we create and execute a campaign plan that includes research, budgeting, earned and paid media, field and more. We limit the number of GC clients we accept so we can be there for your campaign all the way down to the wire, guiding you to victory.
Direct Mail (Candidates, Ballot Measures, Membership and Independent Expenditures)
We do the most creative, hard-hitting mail in the business, bar none. From the “hook” that pulls you in to our first-rate design, clear, concise writing, advanced targeting and flawless production, Terris, Barnes & Walters’ mail is created from scratch, handcrafted to suit your campaign and designed to move votes.
How do we know it works? We have extensive, independent research showing that our mail is persuasive, moving voters over seven points in a recent U.S. Senate race when isolated from other campaign variables.
Strategic Land Use Communications (Local Referenda, Initiatives and Public Awareness Campaigns)
Due to the relatively small number of signatures required to qualify a local referendum or initiative in California, it has become an expectation that any land use proposal that runs into organized opposition is likely to end up on the ballot and be subject to voter approval. Over the last 15 years, we have worked on more than a dozen successful efforts to support high-quality, sustainable local development proposals - and oppose problematic ones. Our recent clients include major sports teams, affordable housing providers, a private college, community groups, retail shopping centers, and private developers of transit-friendly and infill commercial, residential or office proposals. In each of these efforts, we achieved our clients' goals by building grassroots support as well as communicating the benefits of specific proposals through paid and earned media.
Fundraising (Candidates and Ballot Measures)
At the heart of every campaign is a strong fundraising effort. Here at TBW we offer fundraising consulting services to ensure that our clients raise the money needed to fund a successful campaign. We work with our candidates to create strong donor databases, prepare calls to donor prospects, plan events and work with the candidate and other campaign fundraisers to execute a strong fundraising plan. We handle the details and follow up to ensure the maximum efficiency of our candidate’s time.
Online/Social Media (Candidates, Ballot Measures, Membership and Independent Expenditures)
While not yet a stand-alone persuasion medium in politics, we at TBW understand that the importance of having an online presences that is integrated with your offline persuasion efforts cannot be overestimated. As such, we provide a full range of digital media services to our clients, including:
- Website design, including microsites for specific campaign uses
- Online ads, including the newest targeting that matches individual uses to the voter file
- Social media, including both advertising and development of an online base of followers