Gail Slossberg for State Senate

In 2004, TBW managed the mail programs for two of the top three targeted races for the Connecticut Senate Democrats. Both of our candidates won by large margins, including Gail Slossberg, an alderman from Milford who was running against Win Smith, a 12-year incumbent member of the Senate. Through a creative direct mail program that melded together the candidate’s personal life story, values, accomplishments and platform, and by directly associating the incumbent with disgraced former Governor John Rowland, Gail Slossberg pulled off one of the biggest upset victories of the year.