NARAL – “Silent”

This mail piece was part of the Choice for America (CFA) campaign, a multi-year NARAL Pro-Choice America Foundation initiative to educate Americans on the importance of protecting the right to choose and motivate pro-choice individuals to take action to protect their rights. Each return card was coded when the piece was addressed so that respondents could be easily marked on the CFA database and contacted for future action. This piece garnered over 2,000 responses, allowing NARAL Pro-Choice America to communicate quickly and cheaply via email with new pro-choice activists.