League of Conservation Voters, CO – “Earth”

In 2010, TBW produced an extensive independent expenditure program for the League of Conservation Voters that played a pivotal role in the Colorado Senate race between Michael Bennet and Ken Buck. "Earth" was the most widely acclaimed piece of that mail program, and also the first time that LCV successfully used the climate change issue in political mail. Senator Bennet won his extremely tight re-election campaign by less than 2% with the help of this and eight other mail pieces done by TBW for LCV on his behalf.